Alison Short
Vice President, Revenue Planning and Commercial Analytics
With an established career spanning 28 years at Air Canada, my journey began in the finance department, where I developed a deep understanding of the airline’s economic landscape & cost structures.
As my career progressed, I transitioned into network planning, leveraging my analytical expertise to optimize Air Canada’s route portfolio and capacity deployment. I worked collaboratively with cross-functional teams to ensure that our network responded dynamically to market demands, competitive pressures, and emerging opportunities.
In subsequent roles, assumed responsibility for overseeing revenue performance across the Air Canada network. Led teams charged with maximizing yield, managing inventory, and developing pricing strategies tailored to diverse market segments. Our team were also responsible for creating and tailoring bundled fares and ancillaries for the various customer segments.
My recent position is focused on revenue planning and revenue advancement. Most recently (Oct 2025) responsible for our product distribution strategies and embarking to adopt the evolving offer and order industry changes.
Throughout my tenure, I have demonstrated a commitment to strategic vision and collaborative leadership. My comprehensive expertise across commercial disciplines with a strong understanding for airline economics has enabled me to be a trusted advisor and forward-thinker within our senior management team. I am dedicated to advancing Air Canada’s mission and delivering shareholder value in an ever-changing industry landscape.
My educational background includes a Bachelor of Commerce in Marketing and Management information systems from JMSB (Concordia University), a certificate in HR/Management and a certificate in AI Strategies for Business Application from UC Berkeley Haas School of Business.
I continue to be involved in local volunteer community organisations.
Air Canada is Canada's largest airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Air Canada is a founding member of Star Alliance™, providing the world's most comprehensive air transportation network. Air Canada’s predecessor, Trans-Canada Air Lines (TCA), inaugurated its first flight on September 1, 1937. The 50-minute flight aboard a Lockheed L-10A carried two passengers and mail between Vancouver and Seattle. By 1964, TCA had grown to become Canada’s national airline; it changed its name to Air Canada. The airline became fully privatized in 1989.