Glenn Hollister

Glenn Hollister

Glenn Hollister

Vice President, Sales Strategy & Effectiveness

Glenn Hollister is vice president, sales strategy and effectiveness for United. He is focused on industry trends and how United can continue to adapt the organization as well as build a best-in-class talent pipeline to meet the needs of customers and partners. Glenn leads United’s Global Corporate Accounts, Agency, and Digital Sales teams. He is also responsible for the United for Business marketing team, and the sales strategy, pricing, incentives, sales support, sales effectiveness and sales systems teams. Glenn has served on ARC’s Board of Directors since 2022.

Prior to United, Glenn was the principal and practice leader for travel and transportation at ZS Associates. He led efforts to help travel companies across the commercial functions of marketing, sales and revenue management, and related areas such as property development, loyalty programs, network planning, and reservations.

His client work focused on the business-to-business side of the travel industry, where he helped airlines, hotel brands, travel agencies and travel technology companies improve their go-to-market strategy and execution with corporations and channel partners.

Before joining ZS Associates, Glenn worked in the offshore oil industry and served as a Military Intelligence officer in the United States Army.


At United, Good Leads The Way. With U.S. hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C., United operates the most comprehensive global route network among North American carriers, and is now the largest airline in the world as measured by available seat miles.

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