Lisa Pierce

Derek Adair

Lisa M. Pierce

Vice President, Global Sales & Air Canada Vacations

Lisa is an influential airline industry leader with passion and a proven track record of inspiring and developing high-performing teams. She is energetic with an extensive background in sales, operations, negotiations, purchasing, planning and project management. 

Born in New York City, Lisa attended Montclair State University and earned a Bachelor of Arts Degree in Fine Arts. Upon graduation in 1986, she began to pursue her dream of working for an airline. Air Canada hired her in 1987 as a call center agent in New York City. She held several positions in airports, including Customer Service Manager Newark, Manager Customer Service Northeast, General Manager Airport Operations USA and Senior Director Airport Operations Canada.

In 2009, Lisa was appointed Senior Director of Olympics Airport Interface, responsible for ensuring Air Canada’s participation in the Vancouver 2010 Winter Olympic and Paralympic Games was a success for employees, customers and athletes. In October 2013, Lisa was appointed Senior Director Regional Airlines, managing the commercial, operational and business relationships with Air Canada’s regional airline partners Jazz, Sky Regional, Air Georgian and Exploit Valley Air Services (EVAS). In 2018, Lisa was appointed Managing Director for Canada & USA Sales, Vice President of Canada & USA Sales in December 2020, and subsequently Vice President of Global Sales and Air Canada Vacations in 2023.

Based in Toronto, she is responsible for defining and implementing sales strategies and tactics to expand Air Canada's market share and revenue performance globally.

Throughout Lisa’s career, her involvement in various community and industry organizations has provided her with the most rewarding experiences. She is a past Chairperson for the New York and New Jersey Council for Airport Opportunity. She sat on the Board of the Aviation Development Council and has represented Air Canada on ARC’s Board of Directors since 2020. Lisa is the recipient of the Kiwanis NY District Anton J. Kaiser Fellowship Award, Kiwanis International Distinguished President Award, Queens Borough Citation of Honor Award, Boy Scouts Queens Council Air Explorer Award and Air Canada’s 2009 Art of Excellence Award. ​

Lisa is extremely proud of her sons Andrew and Tim, who were very supportive of her as she completed a Master of Science Degree in Project Management from Boston University in 2012 and, more recently, her NACD Directorship Certification in June of 2022.


Air Canada is Canada's largest airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Air Canada is a founding member of Star Alliance™, providing the world's most comprehensive air transportation network. Air Canada’s predecessor, Trans-Canada Air Lines (TCA), inaugurated its first flight on September 1, 1937. The 50-minute flight aboard a Lockheed L-10A carried two passengers and mail between Vancouver and Seattle. By 1964, TCA had grown to become Canada’s national airline; it changed its name to Air Canada. The airline became fully privatized in 1989.

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