2018 Super Bowl Travel

2018 News Releases

2018 Super Bowl Provides Big Boost in Travelers to Host City

ARC Found 69 Percent Jump in the Number of Visitors to Minneapolis

ARLINGTON, Va. – February 1, 2018 – According to new analysis by Airlines Reporting Corp. (ARC), Minneapolis can expect a big jump in fans flying in for Super Bowl LII, set to take place there on February 4. ARC found that average number of visitors arriving by plane jumped 69 percent compared to the average for the same week over the last five years.

Compared to the last two years, Houston, which hosted the big game in 2017, showed a 39 percent increase whereas 2016 host city Santa Clara, Calif. showed just a 9 percent gain.

According to ARC data, travelers flying to Minneapolis for the game paid an average ticket price of $488.

“While some of this gain is related to hosting the Super Bowl in a smaller metropolitan area this year compared to the recent past, I suspect some of the gain is a draw from the new U.S. Bank Stadium that has only been open since 2016,” said ARC’s Managing Director of Data Science Chuck Thackston.

The analysis includes tickets purchased through January 13 from U.S. travel agency locations, and online travel agencies for travel the week leading up to the Super Bowl, January 28 through February 3. Results do not include sales of tickets purchased directly from airlines. The average ticket price is for tickets settled through ARC for an itinerary that included travel to the Minneapolis area.

More information and data about air travel can be found on ARC’s website.

Hillary Smith


As a leader in air travel intelligence and omnichannel retailing, ARC provides platforms, tools and insights that help the global travel community connect, grow and thrive. ARC enables the diverse retailing strategies of its customers by providing innovative technology, flexible settlement solutions and access to the world’s most comprehensive air transaction dataset. In 2019, ARC managed more than $97.4 billion in transactions between airlines and travel agencies, representing more than 302 million passenger trips. For more information, please visit arccorp.com.