Kenya Airways Enhances Customer Experience through Strategic Integration with ARC Direct Connect

2024 News Releases

Kenya Airways Enhances Customer Experience through Strategic Integration with ARC Direct Connect

ARC’s NDC Solution Enables a More Comprehensive Booking Experience

ARLINGTON, Va. and NAIROBI, Kenya January 31, 2024 – Airlines Reporting Corp. (ARC) and Kenya Airways have completed the airline’s New Distribution Capability (NDC) integration with ARC Direct Connect. This partnership enables Kenya Airways to offer richer content and detailed information through its booking platforms for corporate travel buyers and travel agencies while providing a consistent settlement experience through ARC’s trusted platform.

With this integration, Kenya Airways customers will now be able to get real-time updates, personalized itineraries and improved ancillary services.

“As our distribution strategy evolves, we recognize the imperative of an NDC solution that aligns with the dynamic needs of our customers. This collaboration with ARC is a pivotal step forward in our journey toward customer centricity,” said Julius Thairu, chief commercial and customer officer at Kenya Airways. “Kenya Airways remains steadfast in its commitment to elevating the customer journey, and this collaboration marks a significant leap forward in achieving that goal. We are excited about the possibilities Direct Connect unlocks in the U.S. market, and we look forward to setting new standards in the aviation industry.”

"We are delighted to onboard Kenya Airways with ARC Direct Connect, which will empower them to redefine how they engage with travel agencies and travel managers,” said Paige Blunt, senior manager of Direct Connect and ONE Order at ARC. “This collaboration will distinguish Kenya Airways' products and establish a consistent shopping experience across channels, offering access to content that was previously exclusive to the airline's direct channel.”

Introduced in 2018, ARC Direct Connect gives airlines the flexibility to implement distribution strategies that best suit their needs and manage travel agency partnerships. Visit the ARC Direct Connect webpage for more information.

About Kenya Airways
Kenya Airways, a member of the Sky Team Alliance, is a leading African airline flying to 42 destinations worldwide, 35 of which are in Africa. In 2022 the World Travel Awards recognized KQ as Africa's Leading Airline, Africa's Leading Airline Brand, Africa's Leading Airline - Business Class, and Africa's Leading Inflight Magazine (Msafiri). In 2023 KQ was awarded Best Airline Staff in Africa at the prestigious Skytrax World Airline Awards. KQ’s fleet comprises of wide-body Boeing aircraft that includes its flagship B787 Dreamliner and narrow-body Embraer E190 aircraft. The on-board service is renowned worldwide and the lie-flat business class seat on the wide body aircraft is consistently voted among the world’s top 10. Kenya Airways takes pride in being at the forefront of connecting Africa to the World and the World to Africa through its hub at the new ultra-modern Terminal 1A at the Jomo Kenyatta International Airport in Nairobi. For more information go to or call our 24-hour Customer Services Desk: +254 20 327 4747, Twitter: @KenyaAirways, Facebook: KenyaAirways, Instagram: OfficialKenyaAirways


ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company that possesses the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. Our solutions and expertise strengthen economies and enrich lives by connecting stakeholders across the travel ecosystem. For more information, visit

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Randy Spoon