In collaboration with Phocuswright, this white paper explores the state of air travel distribution via the travel agency channel. The paper is based on research and insights from Phocuswright's 2018 U.S. Travel Agency Distribution Landscape: 2016-2021, which ARC both contributed to and supported.
Read the report to learn:
- How strong travel agency air sales are and how they're expected to grow
- The evolving travel agency distribution channel and how business models are changing
- Travel agency shopping and booking trends, with a particular focus on air travel
- Areas of opportunity for airlines to further enhance business with the travel agency community
Throughout its history, ARC's success has been directly linked to that of the travel agency community, and this research validates the vibrancy of today's agencies, who are proactively transforming their businesses to meet the needs of the modern traveler. It also underscores the importance of ARC’s own transformation to help the global travel industry connect, grow and thrive.