Site Privacy Policy

Site Privacy Policy

Airlines Reporting Corporation ("ARC") is committed to providing excellent service to all of our customers and visitors to the ARC Website, including respecting your concerns about privacy. This privacy policy applies to information ARC collects, receives and holds relating to individuals, including information provided by visitors to our website. This Privacy Policy applies to ARC's corporate website ( and all websites controlled by ARC.

This Policy should answer your questions about:

  • The types of information we collect;
  • How information is used by ARC and shared with others;
  • What security measures we take to safeguard information;

Types Of Information We Collect

In order to facilitate interactions with ARC and manage the business operations of ARC and its related entities, ARC may collect and maintain information about individuals from different sources, including, for example:

  • When you voluntarily provide us with information;
  • From your browser, when you visit our Web sites and your browser interacts with our site;
  • Your transactions with ARC, including the use of ARC's products and services; and
  • Other sources, in connection with the processing of travel related transactions.

"Personally Identifiable Information" (also referred to as "Personal Data") is any information that identifies you personally, either alone or in combination with other information available from ARC. Personally Identifiable Information ("PII") does not include information that does not identify an individual. On some ARC sites, you may be able to register for and/or order ARC products or services, participate in surveys, request information, or apply for a position, which may require that you provide PII.

"Non-personally identifiable information" includes data that does not identify a specific individual. For example, when you use ARC's web sites, we may collect non-personally identifiable information such as your browser type, Internet Protocol (IP address) the type of operating system you use, the name of your Internet Service provider and pages visited on our site. This information is collected for site administration purposes such as to monitor and evaluate how visitors use the sites, analyze usage trends and statistics, and enhance the functionality and usability of the site to better tailor the site, products and services to visitors' needs. ARC may use a third party tracking service that uses cookies and other technologies to track such non-personally identifiable information about visitors to the site. Non-personally identifiable information may be aggregated for reporting about ARC websites' usability and effectiveness. We may also use information collected at this site to personalize the content, improve the content, and/or to provide product or service offers.

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Cookies are identifiers which a web site can send to your browser to keep on your computer to facilitate your next visit to that websites. You can set your browser to notify you when you are sent a cookie, giving you the option to decide whether or not to accept it. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited, but the only PII a cookie can contain is information you supply yourself. A cookie cannot read hard disk or read cookie files placed by others. ARC uses cookies on its websites and may place ads on other websites that may use cookies. We do not link the information we store in cookies to any PII you submit on our site. The information collected by cookies helps us develop customized content for the site, and also allows us to statistically monitor how many people are using our site and for what purpose.

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Airlines Reporting Corporation (ARC) occasionally uses third-party advertising networks, such as AdRoll, to collect visitor information on our site then serve targeted display ads to you on other sites. AdRoll uses technology such as pixel tags and cookies to collect this information. For more information or to opt-out of this type of advertising, please visit the AdRoll Service Privacy Notice.

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Social Media

Airlines Reporting Corporation (ARC) occasionally uses third-party advertising networks on social media platforms—such as LinkedIn, Twitter, Facebook and Instagram—to collect visitor information on social media platforms to then pass over visitor information to ARC. Visitor information is used for ARC communications; including but not limited to email, further advertising and direct mail. For more information or to opt-out of this type of advertising, please visit the various social media platforms.

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Individuals Under 13

ARC does not knowingly collect PII from children under the age of 13 and ARC does not target its Web sites to children under 13.

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How Information May Be Used

Personally Identifiable Information (PII) received or collected by ARC is used primarily to complete transactions, fulfill requests, and also to facilitate performance of contracts between ARC and participants in ARC's programs and services (e.g., ARC accredited travel agents, CTDs, participating Carriers and other ARC participants (collectively "Participants")) or as otherwise required by ARC's business practices or needs. PII is made available to ARC employees in the customary exercise of their duties. Additionally, ARC may contract with third party service providers, contractors and suppliers to conduct surveys or provide products, services, event registration, or other customer solutions to you based upon and using the information ARC gathers and receives. ARC contractors may have access to PII in the course of assisting in ARC's business operations and providing services to you (e.g., ARC Marketplace). ARC endeavors to limit access to Personally Identifiable Information by such third parties to that which is necessary for the contractor to perform its designated functions. Although we use all reasonable means to ensure that the information you provide is not used by such third parties for purposes other than described in this policy, ARC is not responsible for any improper use of PII that is beyond our reasonable control.

ARC compiles a list (the ARC List aka Agency List) of ARC participants and other travel professionals which includes, but is not limited to company name, address, email address, phone number and type of entity, etc., that may be shared with or marketed to suppliers or other entities for product information, promotions or other messages.

ARC processes information related to airline carrier transactions (airline tickets, refunds, exchanges, etc.) and retains such information for a period deemed reasonable to facilitate the processing and settlement of the transactions and during which disputes between the parties to the transactions (e.g., the passenger, the travel professional who issued the transaction and the carrier) are likely to arise and with respect to which PII associated with the transaction will continue to be relevant. ARC also prepares and publishes aggregated or consolidated transactional data.

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Keeping Information Secure

To reduce the likelihood of unauthorized access, disclosure, alteration or destruction of information, to maintain data accuracy, to safeguard and secure the information in the database, ARC has put in place physical, electronic, and managerial procedures that ARC believes to be reasonable. ARC currently uses the Secure Socket Layers (SSL) protocol to help protect information in transit over the Internet. ARC employs firewalls to reduce the likelihood of unauthorized access via the Internet.

You can also help to keep information secure. Create secure passwords (i.e., difficult for someone else to figure out). Use a combination of special characters, number and upper and lower case letters. Change passwords frequently and do not share usernames and passwords or give your password to anyone.

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Disclosure Of PII for Legal Reasons

We may disclose personally identifiable information in response to legal process such as a court order or a subpoena. We also may disclose such information in situations such as the following: response to law enforcement agency's requests, compliance with government order, or matters relating to national security and/or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to comply with legal requirements, or as otherwise required by law.

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Payment Card Industry (PCI) Data Security Standards

PCI Security Standards Council Participating OrganizationThe PCI Data Security Standards are a set of best practices developed by the credit card payment industry and used to protect card holder data. There are 12 core data security requirements.

ARC was very pleased to be the first level 1 entity in the travel industry to be certified as PCI Compliant, and we actively participate in the PCI Security Standards Council. Level 1 merchants and processors with more than 6 million transactions must go through a yearly on-site audit by a qualified security assessor and perform quarterly scans to maintain compliance with PCI standards.

We all share a common interest to keep credit card information secure. Please click on the link for information about PCI and protection of credit card information.

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Links To Non-ARC Web sites

ARC websites may provide links to third party companies' websites for your convenience and information. If you access such links, you leave ARC's website. ARC does not control such sites or their privacy policies or practices.

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ARC reserves the right to change this policy at any time and will notify users of any material changes by updating the policy here. Visitors to the site are responsible for consulting this posting for any changes. The effective date will be noted to indicate the last time modifications were made. You may review the policy at any time by clicking on Privacy Policy at the bottom of all ARC Web site pages.

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Your use of the ARC site and its services indicates you understand this policy and agree to the collection and use of the information discussed herein.

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Contact Information

Airlines Reporting Corporation
Customer Support Center
3000 Wilson Boulevard, Suite 300
Arlington VA 22201-3862

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Last Revised September 20, 2017