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Airlines Reporting Corporation ("ARC") is committed to providing excellent service to all of our customers and visitors to the ARC Website, including respecting your concerns about privacy. This privacy policy applies to information ARC collects, receives and holds relating to individuals, including information provided by visitors to our website. This Privacy Policy applies to ARC's corporate website (www.arccorp.com) and all websites controlled by ARC.
This Policy should answer your questions about:
In order to facilitate interactions with ARC and manage the business operations of ARC and its related entities, ARC may collect and maintain information about individuals from different sources, including, for example:
"Personally Identifiable Information" (also referred to as "personal Data" or “personal information”) is any information that identifies you personally, either alone or in combination with other information available from ARC. Personally Identifiable Information ("PII") does not include information that does not identify an individual. On some ARC sites, you may be able to register for and/or order ARC products or services, participate in surveys, request information, or apply for a position, which may require that you provide PII.
"Non-personally identifiable information" includes data that does not identify a specific individual. For example, when you use ARC's web sites, we may collect non-personally identifiable information such as your browser type, the type of operating system you use, the name of your Internet Service provider and pages visited on our site. This information is collected for site administration purposes such as to monitor and evaluate how visitors use the sites, analyze usage trends and statistics, and enhance the functionality and usability of the site to better tailor the site, products and services to visitors' needs. ARC may use a third party tracking service that uses cookies and other technologies to track such non-personally identifiable information about visitors to the site. Non-personally identifiable information may be aggregated for reporting about ARC websites' usability and effectiveness. We may also use information collected at this site to personalize the content, improve the content, and/or to provide product or service offers.
Cookies are identifiers which a web site can send to your browser to keep on your computer to facilitate your next visit to that websites. You can set your browser to notify you when you are sent a cookie, giving you the option to decide whether or not to accept it. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited, but the only PII a cookie can contain is information you supply yourself. A cookie cannot read hard disk or read cookie files placed by others. ARC uses cookies on its websites and may place ads on other websites that may use cookies. We do not link the information we store in cookies to any PII you submit on our site. The information collected by cookies helps us develop customized content for the site, and also allows us to statistically monitor how many people are using our site and for what purpose.
Airlines Reporting Corporation (ARC) occasionally uses third-party advertising networks, such as AdRoll, to collect visitor information on our site then serve targeted display ads to you on other sites. AdRoll uses technology such as pixel tags and cookies to collect this information. For more information or to opt-out of this type of advertising, please visit the AdRoll Service Privacy Notice.
Airlines Reporting Corporation (ARC) occasionally uses third-party advertising networks on social media platforms—such as LinkedIn, Twitter, Facebook and Instagram—to collect visitor information on social media platforms to then pass over visitor information to ARC. Visitor information is used for ARC communications; including but not limited to email, further advertising and direct mail. For more information or to opt-out of this type of advertising, please visit the various social media platforms.
ARC does not knowingly collect PII from children under the age of 13 and ARC does not target its Web sites to children under 13.
Personally Identifiable Information (PII) received or collected by ARC is used primarily to complete transactions, fulfill requests, and also to facilitate performance of contracts between ARC and participants in ARC's programs and services (e.g., ARC-accredited travel agents, CTDs, participating Carriers and other ARC participants (collectively "Participants")) or as otherwise required by ARC's business practices or needs. PII is made available to ARC employees in the customary exercise of their duties. Additionally, ARC may contract with third party service providers, contractors and suppliers to conduct surveys or provide products, services, event registration, or other customer solutions to you based upon and using the information ARC gathers and receives. ARC contractors may have access to PII in the course of assisting in ARC's business operations and providing services to you (e.g., ARC Marketplace). ARC endeavors to limit access to Personally Identifiable Information by such third parties to that which is necessary for the contractor to perform its designated functions. ARC uses all reasonable means to ensure that the information you provide is not used by such third parties for purposes other than described in this policy.
ARC compiles a list (the ARC List aka Agency List) of ARC participants and other travel professionals which includes, but is not limited to company name, address, email address, phone number and type of entity, etc., that may be shared with or marketed to suppliers or other entities for product information, promotions or other messages.
ARC processes information related to airline carrier transactions (airline tickets, refunds, exchanges, etc.) and retains such information for a period deemed reasonable to facilitate the processing and settlement of the transactions and during which disputes between the parties to the transactions (e.g., the passenger, the travel professional who issued the transaction and the carrier) are likely to arise and with respect to which PII associated with the transaction will continue to be relevant. ARC also prepares and publishes aggregated or consolidated transactional data.
To reduce the likelihood of unauthorized access, disclosure, alteration or destruction of information, to maintain data accuracy, to safeguard and secure the information in the database, ARC has put in place physical, electronic, and managerial procedures that ARC believes to be reasonable. ARC currently uses the Secure Socket Layers (SSL) protocol to help protect information in transit over the Internet. ARC employs firewalls to reduce the likelihood of unauthorized access via the Internet.
You can also help to keep information secure. Create secure passwords (i.e., difficult for someone else to figure out). Use a combination of special characters, number and upper and lower case letters. Change passwords frequently and do not share usernames and passwords or give your password to anyone.
We may disclose personally identifiable information in response to legal process such as a court order or a subpoena. We also may disclose such information in situations such as the following: response to law enforcement agency's requests, compliance with government order, or matters relating to national security and/or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to comply with legal requirements, or as otherwise required by law.
Applicability
This notice applies to the following types of individuals who are considered “consumers” under the California Privacy Rights Act of 2020 (“CPRA”):
Please note that ARC does not control the collection of personal information (as defined in the CPRA) from Passengers, since that is controlled primarily by airlines, as well as by Agencies. Additionally, ARC does not sell any personal information, including, sensitive personal information, which the CPRA defines as follows:
Note: information that is “publicly available” as defined in paragraph (2) of subdivision (v) of the CPRA is not considered sensitive personal information or personal information.
As detailed further below, ARC’s collection, use, retention, and sharing of any consumer’s personal information is reasonably necessary and proportionate to achieve the purposes for which the personal information was collected or processed, or for another disclosed purpose that is compatible with the context in which the personal information was collected, and not further processed in a manner that is incompatible with those purposes.
Categories and Purposes of Personal Information we Collect about Employees and Agencies
Subject Access Requests
Pursuant to the CPRA, you may submit to ARC a request for disclosure of any of the following (“Subject Access Request,” or “SAR”):
You may also submit a SAR for any of the following purposes:
How to Submit
Please submit any SAR using this form, by email to privacy@arccorp.com, or by postal mail to 3000 Wilson Blvd., Ste. 300, Arlington, VA 22201. You may also submit an SAR by contacting the following toll-free number: (855) 933-4272. If not submitted using the web form, each SAR must include the following information pertaining to the request:
We will attempt to verify your identity using any of your personal information that is already in our possession, such as information pertaining to a password-protected account you have created with us. However, we may need to request additional personal information in order to verify your identity. Though not required, you may wish to provide the last four digits of the credit card that you used to purchase air travel through a travel agency, in order to assist us in verifying your identity. We will not use additional personal information you provide for verification for any other purposes, and we will promptly delete any such information once the verification process is complete.
Any SAR submitted without the above information may result in a delay of ARC’s response.
ARC’s Response
In responding to the SAR, ARC will adhere to the following guidelines:
Notice of Non-Discrimination
ARC will not discriminate against you because you exercised any of your rights under the CPRA, including, but not limited to, by the following activities:
Note: we may charge a consumer a different price or rate, or from providing a different level or quality of goods or services to the consumer, if that difference is reasonably related to the value provided to the consumer by the consumer’s data.
We may offer financial incentives, including payments to consumers as compensation, for the collection of personal information, the sale of personal information, or the deletion of personal information. We may also offer a different price, rate, level, or quality of goods or services to the consumer if that price or difference is directly related to the value provided to the consumer by the consumer’s data. If we offer any financial incentives, we will provide prior notice on our website to consumers. We will only enter you into a financial incentive program if you provide prior opt-in consent which clearly describes the material terms of the financial incentive program, and which may be revoked by you at any time. We will not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.
Applicability
This notice applies to you if you are considered a “consumer” under the Virginia Consumer Data Protection Act (“CDPA”), meaning a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context. To the extent that ARC is considered a controller with respect to the personal data of any Virginia consumer, ARC provides the below notice to any and all such Virginia consumers.
Categories and Purpose of Personal Data Processed
ARC processes personal data, primarily individual name and credit card number, associated with airline tickets sold to passengers, whom may be Virginia consumers, through travel agencies accredited by ARC. ARC provides a critical service in the air travel industry by providing financial settlement of such transactions, including any refunds or exchanges, between participating Carriers and such agencies.
Sharing with Third Parties
ARC does not share any passenger personal data of Virginia consumers with any third party. Furthermore, ARC neither sells personal data to third parties nor processes personal data for targeted advertising.
Invoking Your Rights
If you are a Virginia consumer, you may submit to us a request (a “subject access request” or “SAR”), pursuant § to 59.1-577 of the CDPA, to invoke any of the following rights, either on your own behalf or on behalf of a known child, if you are the parent or legal guardian of such child:
1. To confirm whether or not ARC is processing your personal data and to access such personal data;
2. To correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data;
3. To delete personal data provided by or obtained about you;
4. To obtain a copy of your personal data that you previously provided to ARC in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another controller without hindrance, where the processing is carried out by automated means; and
5. To opt out of the processing of your personal data for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
How to Submit
Please submit any SAR using this form , by email to privacy@arccorp.com, or by postal mail to 3000 Wilson Blvd., Ste. 300, Arlington, VA 22201. You may also submit an SAR by contacting the following toll-free number: (855) 933-4272. If not submitted using the web form, each SAR must include the following information pertaining to the request:
We will attempt to verify your identity using any of your personal information that is already in our possession, such as information pertaining to a password-protected account you have created with us. We will not require you to create a new account in order to exercise your rights. However, we may need to request additional personal information in order to verify your identity. Though not required, you may wish to provide the last four digits of the credit card that you used to purchase air travel through a travel agency, in order to assist us in verifying your identity. We will not use additional personal information you provide for verification for any other purposes, and we will promptly delete any such information once the verification process is complete.
Any SAR submitted without the above information may result in a delay of ARC’s response.
ARC’s Response
In response to your request, the following guidelines will apply:
1. ARC will respond without undue delay, but in all cases within 45 days of receipt of the request. The response period may be extended once by 45 additional days when reasonably necessary, taking into account the complexity and number of the requests, so long as we inform you of any such extension within the initial 45-day response period, together with the reason for the extension.
2. If ARC declines to take action regarding your request, we shall inform you without undue delay, but in all cases and at the latest within 45 days of receipt of the request, of the justification for declining to take action and instructions for how to appeal the decision, as detailed further below.
3. Information provided in response to a consumer request shall be provided by ARC free of charge, up to twice annually per consumer. If ARC is able to demonstrate that requests from a consumer are manifestly unfounded, excessive, or repetitive, we may charge the consumer a reasonable fee to cover the administrative costs of complying with the request or decline to act on the request.
4. If ARC is unable to authenticate the request using commercially reasonable efforts, we shall not be required to comply with it and may request that you provide additional information reasonably necessary to authenticate yourself as the consumer as well as your request.
5. If we have obtained personal data about you from a source other than yourself, we shall be deemed in compliance with any request by you to delete such data by either (i) retaining a record of the deletion request and the minimum data necessary for the purpose of ensuring the your personal data remains deleted from our records and not using such retained data for any other purpose pursuant to the provisions of the CDPA or (ii) opting you out of the processing of such personal data for any purpose except for those exempted pursuant to the provisions of the CDPA.
Your Right to Appeal
If ARC declines to take action on your request within 45 days of receipt, or within a valid 45-day extension period as described above, you may appeal this decision by submitting a request for appeal using the same process as described above in the section titled “How to Submit,” except that you must include the word “APPEAL” in capitalized letters in any of the data fields provided. Any request for appeal submitted without following these guidelines may result in a delay of ARC’s response.
Within 60 days of receipt of an appeal, we shall inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If the appeal is denied, you may contact the Attorney General of Virginia to submit a complaint.
The PCI Data Security Standards are a set of best practices developed by the credit card payment industry and used to protect card holder data. There are 12 core data security requirements.
ARC was very pleased to be the first level 1 entity in the travel industry to be certified as PCI Compliant, and we actively participate in the PCI Security Standards Council. Level 1 merchants and processors with more than 6 million transactions must go through a yearly on-site audit by a qualified security assessor and perform quarterly scans to maintain compliance with PCI standards.
We all share a common interest to keep credit card information secure. Please click on the link for information about PCI and protection of credit card information.
ARC websites may provide links to third party companies' websites for your convenience and information. If you access such links, you leave ARC's website. ARC does not control such sites or their privacy policies or practices.
ARC reserves the right to change this policy at any time and will notify users of any material changes by updating the policy here. Visitors to the site are responsible for consulting this posting for any changes. The effective date will be noted to indicate the last time modifications were made. You may review the policy at any time by clicking on Privacy Policy at the bottom of all ARC Web site pages.
Your use of the ARC site and its services indicates you understand this policy and agree to the collection and use of the information discussed herein.
Airlines Reporting Corporation
Customer Support Center
3000 Wilson Boulevard, Suite 300
Arlington VA 22201-3862