With more than 100,000 flights taking place every day, meeting consumer booking demand is a monumental task. Online travel agencies provide customers around-the-clock access so they can secure seats for their next adventure. But behind the scenes, this model is fraught with challenges: cross-border transactions, fully digital goods and small ticket sales margins leave little room to compensate for fraud losses.
So how do online travel companies walk the fine line between minimizing chargebacks and maximizing customer experience? By building their own fraud model. Join Katie McGinn, head of eCommerce Practice at Ekata and Yiwei Cai, data scientist at Momentum Travel, for a dive into:
• The benefits of building an in-house model
• Essential resources you’ll need to get started on a fraud model
• The process for ensuring a model's performance
• What it takes to push a model to production